The straight-shooter marketplace for used heavy equipment
Buy and sell equipment without the tire-kicking.
Tru Machinery Market rebuilds the online equipment marketplace around the two things buyers and sellers actually care about — trust and speed. Every listing carries an independently-scored Tru Report. Every conversation happens in-app so nothing gets lost. Every dealer keeps their listings synced from their own website with zero data entry.
For Buyers
Know what you're buying before you drive out.
Tru Report on every listing
A third-party condition score covering engine, hydraulics, undercarriage, and cab. Pass / fair / fail per system. Every fault named. No more mystery machines.
Real people, no leadgen middlemen
Message the seller directly through the app. No selling your phone number to five dealers, no reseller taking a cut of the deal, no cold spam for months.
Save, compare, follow
Follow your favorite dealers, save machines, get notified the second something new drops in the categories you care about.
Financing + delivery quotes built in
One form for financing pre-qualification. One form for a delivery quote from vetted haulers. Two taps on the machine card — done.
Verified seller badges + real reviews
Every dealership is manually verified. Buyers rate sellers after a transaction — stars plus strength tags like Punctual, Communicative, Fair Negotiation.
Fresh inventory
Listings auto-sync from seller websites, so what you see is what's actually still for sale. Removed from their site? Removed here.
For Sellers
Less friction. More closed deals.
Auto-sync from your website — permanent
Share your inventory URL and Tru pulls every machine, every photo, every spec, and keeps them updated. New machine on your site? On Tru within the hour. This is on by default and stays on forever.
AI follow-up that saves deals
When a buyer goes cold, we draft the perfect follow-up message for you to send with one tap. When a buyer hasn't heard back in a day, we nudge them for you. Nothing falls through the cracks.
Invoicing built into the chat
Compose a professional invoice with your wire instructions right from the buyer's message thread. Save your wire info once — every invoice auto-fills. Buyer opens, prints, wires. Paid without leaving the platform.
Analytics a fourth grader can read
Which machines get views. Which turn views into leads. Which are ghost listings. Simple bars, big numbers, plain-English labels — no dashboards you have to squint at.
Sold-through data you actually own
When a listing sells, we ask you where — Tru, elsewhere, or didn't sell. Real market data, not vanity metrics. Prove ROI to your team in one screen.
No lead-list fees, no per-inquiry charge
Every lead is yours. Every message goes straight to your dashboard. Flat pricing — never a percentage of the sale, never a per-lead charge.
How Tru compares
| Feature | Tru | Legacy marketplaces | Craigslist / FB |
|---|---|---|---|
| Third-party condition report | ✓ Every listing | Add-on / paid | — |
| In-app messaging | ✓ | Email forwards | Off-platform |
| Auto-sync from your website | ✓ | Manual upload | Manual post |
| AI follow-up drafts | ✓ | — | — |
| Invoices in the chat | ✓ | — | — |
| Lead-list fees | None | Yes | — |
| Founding-seller pricing | $0, no expiration | $300–$800+/mo | Free but no tools |
Pricing
Founding Seller
- Unlimited listings
- Permanent auto-sync from your website
- White-glove onboarding
- Invoicing in the chat
- Tru Report on every listing
- AI follow-up drafts
- Founding-seller badge forever
- No card required
Standard Dealership
- Everything founding sellers get
- Priced when the marketplace hits critical mass
- Founding sellers keep their pricing forever
- Cancel any time
Individual sellers list per machine — no subscription required.
Frequently asked
Who's behind Tru Machinery Market?+
A Southern California team of builders and equipment operators. We started Tru because every existing marketplace felt built for the SEO game, not for the person actually trying to move a machine.
Do I have to ditch MachineryTrader or my website to use Tru?+
No. Tru works alongside whatever you use today. Because listings auto-sync from your site, there's no double-entry — most sellers keep everything they had and just gain Tru's traffic and tools on top.
What does a 'Tru Report' actually check?+
Engine + drivetrain, hydraulics, undercarriage + tires, cab + electrical. Each item is passed, fair, or failed with notes. It's a condition report, not an appraisal.
How do you make money?+
Per-machine listings for private sellers, paid featured placement, and eventually subscription tiers for high-volume dealerships. Founding sellers keep their pricing forever — we grow with you, not on you. We do not take a cut of any transaction and we never sell leads.
What if I need help getting set up?+
Every founding seller gets a 30-minute onboarding call and the option to have our team load your first batch of machines for you. Free.
Ready to sell smarter?
Claim your founding-seller account in under two minutes. Nothing to install. No card.
Claim founding-seller access