The commercial-truck marketplace for California
Dump trucks. Water trucks. Service trucks. Sold straight.
If you buy or sell commercial trucks in California, Tru is built for you. Not another horizontal equipment aggregator. Every listing is reviewed by a Tru admin and confirmed by phone with the seller before it goes live. Your conversations stay in-app so nothing gets lost. Your inventory syncs from your website on its own.
No credit card, no contract, no catch. We bet your trucks sell faster when a real person vouches for them, so we work for free until they do.
For Buyers
Know what you're buying before you drive out.
Know who's selling before you call
Before a truck shows up on Tru, a person on our team reviews it and calls the seller to confirm. If we can't reach them, it doesn't publish. No ghost ads, no bait-and-switch, no scammers.
Keep your phone off the lead-list carousel
Message the seller inside the app. Nobody sells your number to five dealers, no reseller takes a cut, no cold spam for months.
Finance the truck and ship it from one page
One form for financing pre-qualification. One form for a delivery quote from a vetted hauler. Two taps on the machine card. Done.
Catch new trucks the hour they list
Follow your favorite dealers, save trucks, get notified the moment something new lands in the categories you care about.
Pick the seller who ships on time
Every dealership is manually verified. Buyers rate sellers after a transaction. Stars plus strength tags like Punctual, Communicative, Fair Negotiation.
Stop driving to see trucks that sold last week
Listings auto-sync from seller websites, so what you see is still for sale. Sold on the dealer's site? Gone here.
For Dealers
Less friction. More closed deals.
List new trucks without touching a second dashboard
Share your inventory URL. We pull every truck, every photo, every spec, and keep them updated. New machine on your site? On Tru within the hour.
Close deals that would've died in your inbox
When a buyer goes cold, we draft the perfect follow-up for you to send with one tap. Nothing falls through the cracks.
Send wire instructions without leaving the thread
Compose a professional invoice with your wire instructions right from the buyer's thread. Save your wire info once. Every invoice auto-fills.
See which trucks earn their listing fee
Which trucks get views. Which turn views into leads. Which are ghost listings. Big numbers, plain-English labels, no dashboards to squint at.
Prove exactly what Tru closed, in one screen
When a listing sells, we ask you where: Tru, elsewhere, or didn't sell. Real market data, not vanity metrics. Prove ROI in one screen.
Keep every dollar from every sale
Every lead is yours. Every message goes straight to your dashboard. Flat pricing, never a percentage of the sale.
How Tru compares
| Feature | Tru | Legacy marketplaces | Craigslist / FB |
|---|---|---|---|
| Phone-verified sellers | ✓ Every listing | — | — |
| In-app messaging | ✓ | Email forwards | Off-platform |
| Auto-sync from your website | ✓ | Manual upload | Manual post |
| AI follow-up drafts | ✓ | — | — |
| Invoices in the chat | ✓ | — | — |
| Lead-list fees | None | Yes | — |
| Founding-dealer pricing | $0, no expiration | $300–$800+/mo | Free but no tools |
Pricing
Founding Dealer
- Unlimited listings
- Permanent auto-sync from your website
- White-glove onboarding
- Invoicing in the chat
- Every listing phone-verified before it goes live
- AI follow-up drafts
- Founding-dealer badge forever
- No card required
Standard Dealership
- Everything founding dealers get
- Priced when the marketplace hits critical mass
- Founding dealers keep their pricing forever
- Cancel any time
Individual sellers list per truck. No subscription required.
Frequently asked
Who's behind Tru Machinery Market?+
A California team of builders and equipment operators. Tru started because every existing marketplace felt built for the SEO game, not for the person trying to move a truck.
Why the focus on commercial trucks?+
Dump, water, service, bucket, sweeper. One buyer profile (construction and municipal operators), one clear job. Being the best at that narrow slice beats being fifth-best at everything.
Do I have to ditch MachineryTrader or my website to use Tru?+
No. Tru works alongside whatever you use today. Listings auto-sync from your existing site, so there's no double-entry. Most dealers keep everything they had and gain Tru's traffic and tools on top.
What does it mean that Tru 'verifies' a listing?+
Before a listing goes live, a Tru admin reads through it and calls the seller to confirm the truck, price, and location are real. If we can't reach them, the listing does not publish. It's a verification of the seller, not an appraisal of the truck's mechanical condition.
How do you make money?+
Per-machine listings for private sellers, paid featured placement, and eventually subscription tiers for high-volume dealerships. Founding dealers keep their pricing forever. We grow with you, not on you. We do not take a cut of any transaction and we never sell leads.
What if I need help getting set up?+
Every founding dealer gets a 30-minute onboarding call and the option to have our team load your first batch of trucks for you. Free.
Ready to sell smarter?
Claim your founding-dealer account in under two minutes. Nothing to install. No card.
If a buyer never calls, you never pay. Your pricing is locked at $0 the day you join, no matter what we charge later.
Claim founding-dealer access